Selling Romance

Learn about changes in the publishing industry, the rise of digital and self-publishing, how romance novels are designed and marketed, and other related topics.

Putting a bonnet on it

Film still, Shelley Bates interview

Author Shelley Bates writes Amish romance under the pen name Adina Senft. What unique skills does writing Amish romance require? Who reads Amish romance, and why do they read it? Bates answers.

Engaging the reader

Film still, Rosemary Potter, Popular Romance Project

Bookstore owner Rosemary Potter knows what it takes for a romance novel to grab a reader.

German romance in the U.S.

Engraving, E. Marlitt, 1887, from Die Gartenlaube, Wikimedia

In the late 1800s, romance novels by German author E. Marlitt were big sellers in the U.S.

Cover shoots

Film still, Interview, Kim Killion

Cover artist Kim Killion knows what it takes to shoot a good cover photo.

What a publisher does

Film still, Dominique Raccah, Popular Romance Project

Becoming published is much easier than becoming well-published, says Dominique Raccah, CEO of Sourcebooks.

The mass market industry takes off

Film still, Robyn Carr interview, Popular Romance Project

Author Robyn Carr read and was inspired by romantic historical fiction in the days before the romance genre bloomed.

Attracting a reader

Film still, Jessica Andersen, Joseph Friedman, Popular Romance Project

What do writers think of their covers? Author Jessica Andersen shares her thoughts on the role of covers and titles.

Double standards

Film still, Doreen DeSalvo interview

Why are fantasies written by and for men not judged as harshly as romance?

Being in charge

Film still, Bella Andre - What happened when you started self-publishing

Bella Andre believed that her novels could sell better, so she took matters into her own hands.

Outwitting the kill order

Film still, Shelley Bates interview

Writing under three names helps romance author Shelley Bates maneuver the expectations of bookstores and readers.